About Us

Welcome to Lionel Wholesale.  We are East Anglia's leading Toiletries & Household Goods Wholesaler and FMCG Distributor.  Based in Bury St Edmunds, we proudly supplying independent retailers such as: supermarkets, convenience stores, village shops, general stores, offices and wholesalers across East Anglia and the whole of England, Scotland and Wales. 

As Brand Partners of some of the biggest brands in Britain, we stock a wide range of Toiletries and Household lines, covering Skin Care, Hair Care, Fragrance, Men's Toiletries, Bath Care, First Aid, Supplements, Household Cleaning and more. 

Check out our fantastic range and see how you could increase your sales with great margin products and start stocking those essentials that customers just love to just pick up when they see them. 

With no minimum order value, free shipping on orders over £250, wide ranges and Brand Partnerships, we excel at supporting local independent retailers, small chains and wholesalers.  

For larger orders, layer prices or pallet prices, please contact us for a quote and lead times.